Privacy policy

EFFECTIVE DATE: August 3, 2026
LAST UPDATED: August 3, 2026

At GOT AURA, accessible from https://gotaurastore.com ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit or make a purchase from our website.

By accessing or using our services, you agree to the collection and use of information in accordance with this policy.

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### 1. INFORMATION WE COLLECT
We collect personal information that you voluntarily provide to us when you interact with our store, place an order, or subscribe to our newsletter.

* Personal Identifiable Information (PII): Name, shipping address, billing address, email address, phone number.
* Payment Details: Credit card details, PayPal account information, or other payment parameters. (Note: Payment details are securely processed directly by our payment gateways—Stripe, PayPal—and are never stored on our servers).
* Device & Usage Data: IP address, browser type, operating system, time zone, referral source, pages viewed, and site navigation patterns collected via cookies and log files.

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### 2. HOW WE USE YOUR INFORMATION
We use the collected information for specific, legitimate business purposes, including:
* Order Fulfillment: Processing payments, arranging shipping, sending order confirmations, and handling returns/refunds.
* Customer Support: Responding to inquiries, tracking shipments, and resolving service issues.
* Marketing & Communications: Sending promotional offers, new product launches, or cart abandonment reminders (only if you explicitly opted-in).
* Analytics & Site Improvement: Analyzing user interactions to optimize store performance, layout, and advertising strategy.
* Fraud Prevention & Security: Screening orders for potential risk or fraudulent activity.

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### 3. SHARING YOUR PERSONAL INFORMATION
We do not sell, rent, or trade your personal information to third parties. However, we share necessary data with trusted service providers who assist us in operating our business:

* Shopify: Our e-commerce platform that hosts our store and processes your account data securely.
* Payment Processors: Secure third-party gateways (e.g., Stripe, PayPal) to process payments safely.
* Logistics & Carriers: Fulfillment partners and shipping carriers (e.g., USPS, DHL, FedEx, Local Couriers) to deliver your purchases.
* Analytics & Advertising Platforms: Google Analytics, Meta (Facebook/Instagram), TikTok, and Pinterest pixels to measure ad performance and deliver targeted advertisements.
* Legal Compliance: We may disclose your information if required by law, court order, or to protect our rights and legal interests.

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### 4. COOKIES AND TRACKING TECHNOLOGIES
GOT AURA uses cookies, web beacons, and similar tracking technologies to enhance your browsing experience, remember your shopping cart preferences, and analyze site traffic.

* Managing Cookies: You can choose to disable cookies through your browser settings. However, disabling cookies may limit your ability to use certain features on our website (such as adding items to your cart or completing checkout).

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### 5. YOUR RIGHTS (GDPR - EU & UK RESIDENTS)
If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data under the General Data Protection Regulation (GDPR):

* Right of Access: You can request a copy of the personal data we hold about you.
* Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
* Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data when it is no longer needed.
* Right to Restrict/Object: You can object to or request the restriction of our processing of your data.
* Data Portability: You can request a transferable copy of your data.

To exercise any of these rights, please contact us at [support@gotaurastore.com].

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### 6. YOUR RIGHTS (CCPA/CPRA - CALIFORNIA RESIDENTS)
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific privacy rights:

* Right to Know: You have the right to know what personal information we collect, use, and disclose.
* Right to Delete: You can request the deletion of personal information collected from you.
* Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information. (Note: GOT AURA does NOT sell your personal data).
* Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

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### 7. DATA RETENTION
When you place an order through GOT AURA, we will maintain your Order Information for our records unless and until you ask us to delete this information, or as required by applicable tax and commercial laws.

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### 8. SECURITY OF YOUR DATA
We implement strict industry-standard technical and organizational security measures (including SSL encryption and PCI-DSS compliant checkout) to safeguard your personal information against unauthorized access, loss, or alteration.

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### 9. MINORS
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or legal guardian and believe your child has provided us with personal information, please contact us immediately to have it deleted.

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### 10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will be posted on this page with an updated "Effective Date."

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### 11. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your data rights, please contact us:

* Brand Name: GOT AURA
* Support Email: [support@gotaurastore.com]